If Facebook were a country, it would be the most populous nation on earth. Here consider Facebook Groups are communities – they are primarily focused on engagement.
You might find groups where members just sharing their blog posts and some groups where real conversation going on. Some of my favorites facebook groups are:
- NicheHacks.com Private Mastermind Group
- Blogging Cage VIP
- Hellbound Bloggers
- Ankit Singla’s Blogging Group
- The Cult of Copy
Now if you have already created a group focus on the content and the value it can provide to make to help your group members.
But the BIG question is how do you get more users to join your Facebook Group?
Don’t worry I got your back!
In this post, I’ll share 3 techniques to promote your facebook group without spending a dime.
1. Ask Your Blog Subscribers
It’s the easiest way to get more people join your facebook group is to just ASK.
Here’s what Ankit Singla from BloggingTipsTricks asked his blog subscribers after launching his new group to public.
Within just 3-4 days it went to up to 600+ group members.
Your email subscribers already know you, know about your blog and may have interacted with you through comments – so they are more likely to join your group on Facebook.
Also, share your facebook group link on your facebook profile and other social media networks and ask your friends/family to join in.
From one billion facebook groups you will surely find some groups related to yours. You can also pitch the group admin for a little bit of promotion in exchange for some work you can do for the group.
Now Here are Some Don’ts:
- Don’t just invite anyone and everyone. You don’t want people who are not interested in what you are sharing or discussing…right?
- Don’t add people without their permission. It’s shouldn’t be your decision – it should be their decision to join or not.
2. Use As Email Signature
This one’s pretty easy! Email signatures is a great place for adding a call to action and it works magically.
As an example here’s what I might use to promote my facebook group.
Now I assume, the person you are emailing already know you or talked to you. Now chances are if the are interested in the same niche as your group, they might join in.
You can also use this trick in your guest post author bio. Try this with mainly high authority blogs and make sure you write an epic sh#t. This surely attracts like-minded people and helps you get more facebook group members.
3. Use As Popups/SlideIns
This is best used by Kulwant Nagi from Blogging Cage to promote his facebook group.
This is one of the non-annoying methods to ask your visitors to perform some action such as joining your facebook or getting likes to your facebook page. The slide usually pops up from the bottom corner when someone scrolls down X% of a page.
If you are using WordPress, you can use a plugin called Easy Slide-In for WordPress to create these slide in. It’s a nice eye-catching trick to invite your blog visitors who haven’t subscribed to your list and works perfectly.
Now, if you wanna know more about how to drive engagement into your Facebook group this-this visual guide from Grytics will help you to get started.
Facebook groups have become the new age colonization on the social web. It’s a new way of interacting with like-minded people from anywhere in the world.
With 1.71 billion monthly active users worldwide where people spend an average 20 minutes a day on Facebook, so there is a lot of potential out there in Facebook. You might be a blogger or a marketer working in an online marketing agency, I hope this post gave you an idea why you need an engaging online community and how to build one.
If you are looking to build an active, engaged community around a topic you are interested in, you should think about creating one of your own. And when it comes to growing your facebook group members, follow these proven tactics, and you’ll surely see the effect in no time.
Now over to you.
What about you? What other free techniques do you recommend to promote facebook group? Share your valuable suggestions in the comments section below.