With 310 million monthly active users, Twitter is one of the biggest social media platforms around the world.
Many users sharing tons of content every day and no one seems to be interacting with them – It’s easy to get frustrated when people are not interacting with your tweets.
But, the BIG question is, how to get these users engage with your tweets?
In this post, I will share 3 tactics to increase your twitter engagement without spending a dime.
So let’s dive in.
#1. Use Twitter Cards
Still now twitter limits your tweet to 140 characters (even though everyone expecting for more) and sometimes it can be difficult to fit everything into it. But the good news is with Twitter cards you can do more.
With twitter cards, you can add more content to your tweet with different card types such as the summary card, photo card, product card and a lot more. Well, cards surely make your tweet larger, engaging, dynamic and rich.
But before you start using twitter cards first you need to validate your website/blog with Twitter and then add twitter card meta data to your website/blog. It surely makes your posts more dynamic and can increase CTRs. Now if you wanna know how to install them to your site then check this guide here.
#2. Use Hashtags
Twitter hashtags: you might be saying yes I know that but what’s surprising is that only 24% of tweets contain hashtags.
And yes, you will also find people/brands using too many hashtags in their tweets.
So how is too many? As twitter suggests using up to two hashtags in a tweet. A study suggests that Tweets using more than two hashtags have a 17% drop in engagement.
Okay so let’s get down to the ultimate question, does twitter hashtags really increase engagement? In a study by Stone Temple Consulting shows that it does.
Just make sure that you follow along with the trending or industry-specific hashtags to improve your twitter engagement.
#3. Use Animated Gifs
Recently twitter introduced animated gifs and since it’s launch it has become a huge hit.
— Twitter (@twitter) February 17, 2016
Unlike images, GIFs also helps to improve twitter engagement massively. A study by Stone Temple Consulting shows that images increase 5 to 9 times as many retweets and 4 to 12 times as many favorites rather than tweets without images.
Since unveiling GIFs have become a great way to boost engagement and get more visibility on Twitter.
But the question is how do you create a GIF image for Twitter?
Now if you don’t want to use fancy software like Photoshop or Adobe Fireworks then you can use Microsoft Powerpoint and GifMaker.me to create a simple animated gif for free.
You can also use tools like Giphy to create these animated GIFs.
But REMEMBER one thing!
Never use animated GIFs on your profile picture because it might annoy users if they visit your profile and find the same tiny animation going over and over on each of your tweets.
If you are looking for more then this handy infographic from Quicksprout explains more ways to increase Twitter engagement.
With thousands of tweets every second it’s hard to stand out in the crowd. But with the average user following at least five businesses on twitter, there is no doubt that there are people interested in what you have to say. They are out there. You just need to find them.
If you follow these 3 data driven tactics, it will surely help you to improve your twitter engagement in a very short amount of time.
Now it’s your turn.
What other tactics do you follow to get more twitter engagement? Share your valuable thoughts in the comments section below.