We all love to Facebook likes…don’t we?
In the last article, I’ve discussed how to get more Facebook likes.
But until there is no engagement..it’s just a number.
From past couple of years Facebook organic reach is declining and now dropped down to 2%. It surely has affected Facebook engagement massively.
But that’s not the end of it…there are ways you can increase Facebook engagement without spending a dime.
So, whether you are working for a company providing digital marketing agency or a blogger working for your Facebook page, these tactics will help you get more engagement.
So let’s dive in.
#1. Timing is the Key
Even though organic reach is reduced down to 2% but that doesn’t mean it’s dead. The reason Facebook changed how the content will be displayed in News Feeds is because of the growing number of content being published.
Now the trick to overcome this challenge is to post when your Facebook fans are online.
Even though people check their Facebook throughout the day but a study suggests that most engagements happen at the afternoon.
But you shouldn’t necessarily follow what timing worked for other industries. You should check your Facebook Insights to know the perfect time to post for your page.
Try posting in different times and figure out which one works the best.
#2. Post Great Videos
Videos are one of the most effective ways to engage with your audience. No, I’m not talking about linking to your YouTube videos. A study suggests that natively uploaded videos on Facebook received 52x more views than on Youtube.
Now here is the deal:
To create a perfect Facebook post you need to have the perfect recipe i.e. 90% visual and 10% text.
With videos you can be more creative, informative and interactive – basically, you can do some really cool things with it. Before you start creating a video, do check out the best practices and Facebook recommendations to know how to convert them, video quality, and some other troubleshooting issues.
Make sure your video isn’t long enough, as a study suggests between 22 seconds to 30 seconds. And don’t forget to add a catchy title.
Videos are not just engaging but your fans are more likely to remember it compared to a plain text post. And Facebook’s new video autoplay feature has changed video engagement to get user’s attention.
Finally, Facebook has made videos one of the most engaging and viable marketing options for businesses. So you better start taking advantage of this feature.
#3. Reply To Your Fans
You work hard and spend on Facebook ads to get people engage with your posts…right?
But when someone finally takes the time to leave a comment on your post, don’t ignore it. Check your posts throughout the day so that when someone comments, you can reply ASAP. If you take long to reply, chances are the conversation won’t take place.
As an example, you can see how Darren Rowse knows connects with fans and touch them. He does this by responding to their comments promptly.
Yup, you might get some occasional trolls….just to get attention. But most people leave a comment to your post because the can relate to it. Make them feel special so they will be more willing to come back in the future and interact with your future posts as well.
As humans, we can touch each other either physically or emotionally. But if you try to approach Facebook marketing with just money making mindset then, you might end up wasting your time. Remember, Facebook is a social network, where you interact with real people socially, not a business network.
If you are looking for more ways to improve your Facebook engagement then this handy infographic from Quicksprout will help you.
Yes, it is true that Facebook organic reach is declining but that doesn’t mean you should leave it out from your social media marketing plan. It has 1.65 billion monthly active users, which gives you plenty of opportunities to reach your audience and potential customers.
Hope you have found these article useful. Let me know if you have any queries.
What other free tactics do you use to increase your Facebook engagement? Share in your comments sections below.